Outfit of the day (OOTD): what it is and how to photograph it well
You have probably seen the #OOTD hashtag under a mirror photo. Here is what it means, why so many people share their outfit of the day, and how to get yours right.
OOTD: the definition
OOTD is short for “outfit of the day”. It is the habit of photographing what you are wearing today, often as a mirror selfie, and sharing it along with where the pieces come from. Not a runway look or a photo shoot: what you actually put on this morning to go to work, to class or to dinner.
Why share your outfit of the day
- Get inspired by real people: see how others wear wide jeans or a blazer, with their body type and their budget.
- Keep track of your wardrobe: find a combination that worked, avoid wearing the same outfit again next week.
- Discover brands: a piece you like, and you know straight away where to find it.
- Express your style every day, without waiting for a big occasion.
8 tips to photograph your outfit well
1. Face the daylight
Stand facing a window rather than with your back to it: colours stay true and fabrics keep their texture. Avoid ceiling lights, which turn everything yellow.
2. A clean mirror
A fingerprint shows more than you think. Wipe the mirror before the photo and the mirror selfie comes out sharp.
3. Phone at chest height
Held too high, it squashes the silhouette; too low, it stretches it oddly. At chest height, proportions stay natural.
4. Head to shoes
An outfit reads as a whole: leave a little space at the top and bottom so your shoes are in the frame.
5. A simple background
A light wall, a door, a clear hallway. The fewer objects around you, the more people look at the outfit.
6. One detail shot
The texture of a knit, a belt buckle, a bag: a second close-up shows what you can't see from afar.
7. No heavy filter
A filter shifts colours and a navy jacket turns black. To inspire others, the real shade works better.
8. Say where the pieces come from
The brand and, if you can, the product link: it is the question everyone asks in front of an outfit they like.
The outfit of the day on Gemy
Gemy is built around this habit: one post a day (up to 3 photos or one video), visible for 24 hours, with the brand and link of every piece. Everyone has a single like to give each day, and the Top shows the day's favourite outfits. All questions about Gemy.